Welcome!
My name is Laura Cioffi and I am a digital marketing and advertising expert with over 20 years of experience in the industry. I am the founder of two ad-tech companies, Vertis Media and Thriize, and have worked with a wide range of clients, from solopreneurs, to start-ups to large corporations
Founded Vertis Media in 2015, creating a new breed London-based adtech startup and setting the bar for modern advertising storytelling.
Career Highlights
Founded VertisMedia.com in 2015, creating a new breed London-based adtech startup and setting the bar for modern advertising storytelling.
Proudly created powerful digital marketing campaigns for global clients such as Ikea, Danone, Vodafone, Renault, and Beiersdorf.
Passionate advocate of senior women in tech, working closely to champion others through the recently launched #togetherintech community.
Launched thriize.com, a SaaS platform for transforming social media posts into promoted content on the open web with ease.
Established Build Bricks Together, a non-profit organization inspiring diverse children in STEM exploration with Lego and real-world problem-solving experience.
Pursuing a career in business mentoring, with experience in guiding and advising SMEs and content creators.
More About Me
I specialize in boosting your business visibility and attracting more customers.
As a digital marketing and business strategist, I provide strategic consultancy, personalized marketing & social media coaching, interactive digital marketing workshops, and in-house training for agencies & communication teams.
I’m a respected founder and digital marketing speaker at numerous organizations, events, and conferences, leveraging my extensive experiences in the tech, academia, and startup sectors.
As a female entrepreneur, I am passionate about promoting gender diversity in the tech industry and supporting other women in business. I believe that everyone has the potential to succeed and I am dedicated to helping my clients achieve their goals through innovative digital marketing strategies.
Throughout my career, I have gained a deep understanding of the digital landscape and have helped my clients navigate the constantly evolving world of online advertising. I am an expert in contextual advertising, data-driven marketing, and audience targeting, and have a proven track record of delivering exceptional results for my clients.
In addition to my work in the industry, I am also an avid speaker and have presented at numerous conferences and events around the world. I love sharing my knowledge and insights with others and am always looking for new opportunities to connect with like-minded professionals.
Behind the Scenes: Unveiling the Story Behind the Marketer
Step into my world and discover the roots that shaped my journey.
Born in the enchanting landscapes of Southern Italy, nestled between the captivating allure of Naples and the breathtaking Amalfi Coast, I soaked up the rich history and vibrant culture that surrounded me. As a curious child, I found myself drawn to the ancient ruins of Pompeii, exploring its timeless wonders and imagining the stories of those who once walked its streets.
Music filled the air in my household, with my father’s skilled guitar strumming resonating through our home. While I attempted to master the piano, it became clear that my true talent lay elsewhere. In contrast, my mother’s passion for politics ignited a spark within me, even in my early years. Together, we embarked on imaginative adventures, creating TV ads for my toys, planting the seeds of creativity and marketing in my young mind.
In 2009, I took a leap of faith and ventured to the vibrant streets of West London, a place that instantly felt like home. Here, I embraced the opportunities that awaited me, immersing myself in the bustling digital landscape that was beginning to shape our world. Despite not having formal training in marketing, my thirst for knowledge and entrepreneurial spirit led me to set up my first online business at the age of 25—an eBay store showcasing edgy rock punk clothing and accessories.
Fast forward to the present, and I find myself blessed with the role of a proud parent to two extraordinary souls, representatives of the ever-evolving Gen Z and Gen Alpha generations.
I am also a proud aunt to a little boy who brings laughter and endless adventures into my life. They inspire me daily and remind me of the importance of embracing the ever-changing digital landscape.
While my academic background lies in International Economics and Business, my true education came from the relentless pursuit of knowledge and the dedication to mastering the intricacies of online business and digital marketing. With each step I took, I refined my expertise, honing my skills to deliver remarkable results.
So join me on this captivating journey, where a small-town dreamer evolved into a seasoned marketer, driven by passion, creativity, and an unwavering determination to make a difference in the digital realm. Together, we’ll embark on exciting adventures, breaking boundaries and crafting success in the dynamic world of marketing and beyond.